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	<title>Joel Arzu – Art Director &#38; Designer</title>
	<link>http://www.joelarzu.com</link>
	<description>Joel Arzu – Art Director &#38; Designer</description>
	<pubDate>Mon, 23 Apr 2012 06:02:30 +0000</pubDate>
	<generator>http://www.joelarzu.com</generator>
	<language>en</language>
	
		
	<item>
		<title>ESPN - American Health</title>
				
		<link>http://joelarzu.com/ESPN-American-Health</link>

		<comments>http://joelarzu.com/following/joelarzu.com/ESPN-American-Health</comments>

		<pubDate>Mon, 23 Apr 2012 06:02:30 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">318724</guid>

		<description>The task for this assignment was to come up with a TV spot and print ad that spoke to ESPN's target male audience and asked them to be aware of their health.

Health Talk :30


Print
&#60;img src="http://payload.cargocollective.com/1/0/27093/318724/ESPNCOM08110_AHRQ_pg__PP_X1A.jpg" width="670" height="764" width_o="2048" height_o="2338" src_o="http://payload.cargocollective.com/1/0/27093/318724/ESPNCOM08110_AHRQ_pg__PP_X1A_o.jpg" data-mid="1396756"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>ALLSTATE - NOLA Spectacular</title>
				
		<link>http://joelarzu.com/ALLSTATE-NOLA-Spectacular</link>

		<comments>http://joelarzu.com/following/joelarzu.com/ALLSTATE-NOLA-Spectacular</comments>

		<pubDate>Tue, 06 Mar 2012 21:17:22 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Mayhem Goalpost, Allstate Sugar Bowl, Allstate BCS New Orleans, Goalpost Nola]]></category>

		<guid isPermaLink="false">2950741</guid>

		<description></description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>DELTA - Action/Reaction</title>
				
		<link>http://joelarzu.com/DELTA-Action-Reaction</link>

		<comments>http://joelarzu.com/following/joelarzu.com/DELTA-Action-Reaction</comments>

		<pubDate>Sun, 18 Dec 2011 18:55:27 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2475924</guid>

		<description>DELTA - Action/Reaction
:60

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>ALLSTATE - Mayhem</title>
				
		<link>http://joelarzu.com/ALLSTATE-Mayhem</link>

		<comments>http://joelarzu.com/following/joelarzu.com/ALLSTATE-Mayhem</comments>

		<pubDate>Sun, 18 Dec 2011 18:37:40 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Mayhem, streaker, Allstate]]></category>

		<guid isPermaLink="false">2475822</guid>

		<description>Streaker
:30

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>ESPN - SportsCenter</title>
				
		<link>http://joelarzu.com/ESPN-SportsCenter</link>

		<comments>http://joelarzu.com/following/joelarzu.com/ESPN-SportsCenter</comments>

		<pubDate>Mon, 06 Dec 2010 02:35:59 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Sportcenter, TV]]></category>

		<guid isPermaLink="false">835103</guid>

		<description>Late :15
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>THE GREAT WAIT - Online Camp Out </title>
				
		<link>http://joelarzu.com/THE-GREAT-WAIT-Online-Camp-Out</link>

		<comments>http://joelarzu.com/following/joelarzu.com/THE-GREAT-WAIT-Online-Camp-Out</comments>

		<pubDate>Wed, 24 Nov 2010 21:10:56 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Digital, interactive]]></category>

		<guid isPermaLink="false">807589</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/27093/807589/Great wait_01_copy_01.jpg" width="670" height="25" width_o="1119" height_o="43" src_o="http://payload.cargocollective.com/1/0/27093/807589/Great wait_01_copy_01_o.jpg" data-mid="3838499"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/807589/Great wait_main_01.jpg" width="670" height="453" width_o="1119" height_o="757" src_o="http://payload.cargocollective.com/1/0/27093/807589/Great wait_main_01_o.jpg" data-mid="3838501"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/807589/Great wait_main_02.jpg" width="670" height="453" width_o="1119" height_o="757" src_o="http://payload.cargocollective.com/1/0/27093/807589/Great wait_main_02_o.jpg" data-mid="3838512"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_main_03.jpg" width="670" height="483" width_o="1119" height_o="808" src_o="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_main_03_o.jpg" data-mid="3838636"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_main_04.jpg" width="670" height="368" width_o="1119" height_o="616" src_o="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_main_04_o.jpg" data-mid="3838713"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_main_07.jpg" width="670" height="368" width_o="1119" height_o="616" src_o="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_main_07_o.jpg" data-mid="3838889"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_01_copy_02.jpg" width="670" height="143" width_o="1119" height_o="239" src_o="http://payload.cargocollective.com/1/0/27093/807589/Great-wait_01_copy_02_o.jpg" data-mid="3838893"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>NIKE - Lance Armstrong</title>
				
		<link>http://joelarzu.com/NIKE-Lance-Armstrong</link>

		<comments>http://joelarzu.com/following/joelarzu.com/NIKE-Lance-Armstrong</comments>

		<pubDate>Sun, 21 Mar 2010 17:52:01 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Print, OOH]]></category>

		<guid isPermaLink="false">321265</guid>

		<description>These ads ran when Lance Armstrong ran the NYC marathon for his cause to fight cancer.

Print &#38; OOH
&#60;img src="http://payload.cargocollective.com/1/0/27093/321265/lance1.jpg" width="670" height="1165" width_o="2355" height_o="4096" src_o="http://payload.cargocollective.com/1/0/27093/321265/lance1_o.jpg" data-mid="1396559"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/321265/lance2.jpg" width="670" height="1165" width_o="2355" height_o="4096" src_o="http://payload.cargocollective.com/1/0/27093/321265/lance2_o.jpg" data-mid="1396567"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/321265/lance_OOH1.jpg" width="670" height="1165" width_o="2048" height_o="3562" src_o="http://payload.cargocollective.com/1/0/27093/321265/lance_OOH1_o.jpg" data-mid="1396573"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/27093/321265/prt_lance_nike2.jpg" />

	</item>
		
		
	<item>
		<title>BRAND JORDAN  - Derek Jeter Shoe</title>
				
		<link>http://joelarzu.com/BRAND-JORDAN-Derek-Jeter-Shoe</link>

		<comments>http://joelarzu.com/following/joelarzu.com/BRAND-JORDAN-Derek-Jeter-Shoe</comments>

		<pubDate>Sun, 21 Mar 2010 16:59:47 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Print, Photography, OOH]]></category>

		<guid isPermaLink="false">321207</guid>

		<description>Print &#38; OOH
&#60;img src="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_052.jpg" width="670" height="847" width_o="670" height_o="847" src_o="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_052_o.jpg" data-mid="1396277"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_053.jpg" width="670" height="847" width_o="670" height_o="847" src_o="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_053_o.jpg" data-mid="1396278"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_054.jpg" width="670" height="847" width_o="670" height_o="847" src_o="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_054_o.jpg" data-mid="1396280"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_055.jpg" width="670" height="847" width_o="670" height_o="847" src_o="http://payload.cargocollective.com/1/0/27093/321207/Jeter_BBAm_055_o.jpg" data-mid="1396281"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/321207/Jeter_OOH_board_1.jpg" width="670" height="847" width_o="670" height_o="847" src_o="http://payload.cargocollective.com/1/0/27093/321207/Jeter_OOH_board_1_o.jpg" data-mid="1396283"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/27093/321207/prt_jeter_thumbnail1.jpg" />

	</item>
		
		
	<item>
		<title>ESPNU - 2009 Campaign</title>
				
		<link>http://joelarzu.com/ESPNU-2009-Campaign</link>

		<comments>http://joelarzu.com/following/joelarzu.com/ESPNU-2009-Campaign</comments>

		<pubDate>Sun, 21 Mar 2010 00:23:05 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Print, Television]]></category>

		<guid isPermaLink="false">320429</guid>

		<description>This campaign was fun to work on because it was a brand campaign assignment. That means I didn't have to worry about tune-in. It was all about coming up with fun and funny :30's. 

Also, the actors were great. Overall it came together nicely, I think. 

Don't forget to check out the "Hand washing" print (below). One of my faves in this campaign.

Marching Band :30


Campus Tour :30


Red Handed :30



&#60;img src="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_Handwash_Duke_.jpg" width="670" height="937" width_o="1992" height_o="2788" src_o="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_Handwash_Duke__o.jpg" data-mid="1392425"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_laundry_Duke.jpg" width="670" height="937" width_o="1992" height_o="2788" src_o="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_laundry_Duke_o.jpg" data-mid="1392428"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_Handwash_Florida.jpg" width="670" height="937" width_o="1992" height_o="2788" src_o="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_Handwash_Florida_o.jpg" data-mid="1392429"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_Laundry_Florida.jpg" width="670" height="937" width_o="1992" height_o="2788" src_o="http://payload.cargocollective.com/1/0/27093/320429/ESPNU_Laundry_Florida_o.jpg" data-mid="1392430"  border="0" align="left"/&#62; </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/27093/320429/prt_ESPNU_thumbnail1.jpg" />

	</item>
		
		
	<item>
		<title>ESPN - Olympics (Phelps)</title>
				
		<link>http://joelarzu.com/ESPN-Olympics-Phelps</link>

		<comments>http://joelarzu.com/following/joelarzu.com/ESPN-Olympics-Phelps</comments>

		<pubDate>Sat, 20 Mar 2010 17:32:02 +0000</pubDate>

		<dc:creator>Joel Arzu – Art Director &#38; Designer</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">316188</guid>

		<description>The assignment was to come up with a print ad to congratulate Michael Phelps in his historic accomplishments in the 2008 summer Olympics (within 24 hours). 

What a lot of people don't know about this ad is that on top of the quick turnaround, ESPN was not a sponsor of the Olympics, so, we couldn't say Michael Phelps, Olympics, or show any images of Michael Phelps or the Shanghai Olympics. Despite these tough restrictions, we came up with something I'm proud of. We even got a little press on CNBC (see clip below).

&#60;img src="http://payload.cargocollective.com/1/0/27093/316188/Phelps_X1A.jpg" width="670" height="1217" width_o="1733" height_o="3150" src_o="http://payload.cargocollective.com/1/0/27093/316188/Phelps_X1A_o.jpg" data-mid="1372171"  border="0" align="left"/&#62;




</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/27093/316188/prt_Phelps_X1A.jpg" />

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