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INSIGHT

Parents often express their love and support through lunchtime notes—but for blind children, these messages aren’t accessible, leaving them missing out on this cherished connection.

IDEA

Introducing Rice Krispies Treats Braille Messages—heartfelt braille notes, ensuring every child can feel their parent’s love at lunchtime.

CLIENT : Kellogg's
AGENCY : Edleman
ROLE : Concept

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